The Shrinkflation State: What 6P Cheese Tells You About Japan's Economy NEW
Go to any Japanese supermarket and pick up a round box of Snow Brand Megmilk’s “6P Cheese.” Open it and you will find six silver-wrapped wedges of processed cheese arranged like pie slices. The product has been sold in Japan since 1954 – a national staple that appears in children’s lunchboxes, office bento and late-night snacks with a beer. Every Japanese person knows it. When 6P Cheese launched in 1954, a box weighed 170g and each wedge was 19mm thick. In 2026, it weighs 102g and the wedges are 11mm. The diameter of the round box has not changed. Only the contents have shrunk: 40% over 70 years. ...